Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how aaronmitchell.net ("we," "us," "our," or the "Site") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

• Personal Information: Name, email address, and other details you voluntarily provide through contact forms or newsletter subscriptions.
• Technical Information: IP address, device type, browser information, operating system, and device identifiers.
• Cookies and Tracking Technologies: Information collected via cookies, pixels, and similar technologies to track your interaction with our Site.
• Usage Data: Pages visited, time spent on the Site, links clicked, referral sources, and other browsing behavior.

How We Use Information

We use collected information for the following purposes:

• Conducting analytics to understand user behavior and improve Site performance.
• Affiliate tracking to attribute referrals and commissions to relevant casino and betting partners.
• Site improvement, including personalization and content optimization.
• Sending marketing communications (with your consent where required).
• Compliance with legal obligations and fraud prevention.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for Site functionality and cannot be disabled.
• Analytics Cookies: Used to measure Site usage and user engagement (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to affiliated casinos and betting operators.
• Marketing Cookies: Used for retargeting and promotional purposes.

You can control cookies through your browser settings or by using our cookie consent tool. Opting out of non-essential cookies may affect Site functionality and our ability to track affiliate referrals. For more information, visit aboutcookies.org.

Third-Party Links

Our Site contains links to casino operators, betting platforms, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We recommend reviewing their individual privacy policies before providing personal information or registering accounts. Third-party operators control their own data collection and processing independently.

Your Rights

Under the UK GDPR and Data Protection Act 2018, you have the right to:

• Access your personal data and request copies of information we hold.
• Rectify inaccurate or incomplete information.
• Request erasure of your data ("right to be forgotten"), subject to legal obligations.
• Object to processing of your personal data.
• Request restriction of processing.
• Data portability (receiving your data in a structured, machine-readable format).
• Withdraw consent at any time.

If you are located in the US and believe you are covered by the California Consumer Privacy Act (CCPA), you have the right to know, delete, and opt-out of the sale of personal information.

To exercise any of these rights, contact us using the details below.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Typically:

• Email contacts are retained for up to 3 years unless you unsubscribe.
• Analytics data is retained according to Google Analytics settings (default: 26 months).
• Affiliate tracking cookies expire based on the cookie lifespan set by our partners (typically 30-90 days).

You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or report a data breach, please contact us:

Email: [email protected]
Website: aaronmitchell.net
Jurisdiction: United Kingdom

We will respond to data subject rights requests within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.